AI Insights · Timothy · July 2023
Top 5 Social Apps on Android in Saudi Arabia Q2 2023
In Q2 2023, TikTok, Facebook, TikTok Lite, Instagram, and X saw varying trends in downloads, revenue, and active users in Saudi Arabia.
In Q2 2023, social apps on the Android platform in Saudi Arabia experienced significant changes in performance. Here's a detailed look at the top 5 social apps: TikTok, Facebook, TikTok Lite - Save Data, Instagram, and X.
TikTok saw a decline in weekly revenue, starting from approximately $762K at the end of March to around $517K by the end of June. However, its weekly downloads surged, peaking at 206K in late May, and its weekly active users grew, reaching 8.7M by the end of the quarter.
Facebook experienced fluctuations in weekly revenue, with a high of about $26K in mid-June. Weekly downloads reached their peak at 91K in late May, while weekly active users consistently hovered around 7M throughout the quarter.
TikTok Lite - Save Data had minimal revenue impact, but its weekly downloads saw a significant spike to 252K in early June. Active users for the app steadily increased, reaching approximately 668K by the end of June.
Instagram maintained relatively stable weekly revenue, peaking at $588 in late June. Weekly downloads were consistent, with a high of 74K in mid-June. Active users remained strong, averaging around 8.9M throughout the quarter.
X showed varied weekly revenue, with a peak of $8K in early April. Weekly downloads fluctuated, reaching a high of 55K in late May. Active users were steady, maintaining around 6.7M on average during the quarter.
These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit the Sensor Tower website.